Men’s Journal
Men’s Journal, a prominent men’s lifestyle publication, faced challenges in maintaining consistent SEO rankings and lacked a cohesive content strategy. This case study outlines how our strategic SEO campaign led to remarkable outcomes.
Challenges
Men’s Journal struggled with SEO ranking consistency, particularly for niche topics, and lacked a comprehensive content strategy.
The goal was to boost overall SEO ranking, with a focus on target keywords, aiming for a top-5 position in trending search results. KPIs included increasing organic traffic and reducing bounce rates.
A meticulous content audit optimized hundreds of articles monthly. Technical audits addressed web errors, and an internal linking strategy enhanced site structure.
Results
Organic Traffic: 51%
The SEO efforts resulted in a significant 51% increase in organic traffic for Men’s Journal, and…
Profit: 30%
a 30% rise in profit for our marketing agency during Q2 2022!
Conclusion
Men’s Journal continues to thrive, experiencing increased organic visitors and engagement. The rise in web analytics correlates with a surge in newsletter form submissions. A key takeaway was the importance of a systematic approach in optimizing a site with nearly 50,000 pages.