My websites.

Sohn Las Vegas

One of my friends from high school went on to become a fashion designer and start up his own clothing brand. It is heavily inspired my vintage 70s-90s fashion and grabs inspiration from many psychedelic themes from back then.

They are also a secondhand retailer for vintage clothing and collectibles.

This project was simple – I was tasked with recreating their website and importing their assets (product pages, attributes, categories, images, etc) from Shopify to WordPress/WooCommerce. The reason for this move was because Shopify was a relatively expensive option that allowed barely any customization – one of the reasons I dislike its platform.

Switching to WordPress would save them over $300 per year, while also allowing them much more customizable options and creativity when designing their website. A massive help for them since they also have a physical store located in the Arts District of Las Vegas.

While creating the website wasn’t much of a challenge in itself, I had never mass-imported products at such a large scale before. They had over 150 unique products that needed to be properly imported into the WooCommerce platform.

In the end, the project was a massive success. I spent countless hours importing their products – which involved a lot of editing in CSVs. I did end up having to manually upload images 1-by-1, which took up a majority of the hours spent on this project. But as requested, I was able to finish everything within a week to resume online ordering.

I set up everything for them and laid the foundation for their future marketing efforts. This is currently an ongoing project and I am still working with them on their site. I did them a favor and added functionality for filtering products, which didn’t exist on their Shopify site. Visitors can now filter by attributes such as clothing type (long sleeve, outerwear, pants, etc), color, size, and even by price.

I have also set up their SEO for them and will be continuously looking to improve their site’s local SEO rankings.

Airshow Charleston

When I received news that a Lieutenant Colonel from the Air Force was going to contact me about a website he needed, I didn’t know how to react. All I knew was that whatever I presented to him, it had to be the best thing I will ever make in my life.

Words can’t describe how much time, effort, and pure motivation to impress went into this website. You will just have to visit the site and see for yourself. I also recommend viewing on a desktop computer, if you’re not already. All I can say is that I’m extremely proud of myself.

Bureaucracy

Forms, forms, forms. This website needed functionality to let visitors fill out different types of forms such as a contact form, volunteering form, newsletter form, and a special application form to fly with the USAF Thunderbirds. Setting these forms up was a breeze, but finding a way to store all the data so that it can be used accordingly was a bit tricky. I was able to figure it out with the help of tables and CSVs, though.

Email Marketing

With the forms created and the website finished & polished, all that was left to do was proceed with email marketing efforts.

Now, that is a bit misleading since the Charleston Airshow is a 100% free and public event. Even the parking passes for on-base parking is free. However, this year (2024), they are doing something new by introducing premium/paid seating arrangements.

The LtCol wanted this to be made very clear to the public, which is why email marketing regarding this new feature was important.

Jameson Peacock’s Memorial Website

I made this website in memorial for Jameson Peacock, a loved father and Las Vegas Metro PD officer. There were multiple requests for this website, but the two key requests were for functionality of a discussion/forum-type page, and a way for visitors to post their submissions for “The Annual BBQ Event”, which was a way to honor Jameson’s love for BBQ every year.

I was able to add both features to the website and the first year’s annual BBQ was a huge success with multiple submissions by friends and family.

The discussion forum section also works perfectly as expected. Although there is little customization options, it still operates as it should and allows friends and family to create a profile and engage in storytelling for others to reminisce.

Chat De Sucre

Chat De Sucre was a pet product e-commerce shop, specifically for cats. It is French for “Sugar Cat” which is dedicated to my late cat, Sugar, who passed in 2017, although the mascot was designed after my other late cat, Nina. I worked day and night by myself to create all the graphics, the website, the content, and the social media posts. It was hard work, but I managed to collect a lot of quality data and learned a lot from the experience.

Through aggressive social media marketing and search engine marketing, I was able to garner thousands of visits to my website and collect valuable data for my Google Tag, which helped me target more specific audiences. This was my biggest project yet, and I hope to revisit the idea sometime in the future.

The Products

Here are some of the products I sold on my website. I even had plans to sell cat towers and a monthly subscription of cat grass!

Ad Videos

Along with everything else, I also made the videos myself. I used these videos in several different ad creatives which I then A/B tested with different combinations of captions, promos, audiences, and campaign budgets. This was a lot of testing and took many weeks to gather enough data. Check them out below.

Kovert Ops

In 2018, I tried to start my own personal clothing brand which featured my designs. It was mostly a personal project that I used as an opportunity to learn more about web design and marketing strategies, but I did make a few sales during the time. Below are some of the designs I had put on some tops.

Smart Rise Alarm

During the dropshipping craze, I tried to join in by making a single-product e-commerce shop. I challenged myself to make at least 10 sales before making a decision to continue or not. Again, I made all the graphics and content myself, ran all the social media and search engine marketing myself, and monitored the statistics and budget closely. It was a success, but I decided to drop the website because my budget was small and I didn’t foresee doing this full-time.

Entry Jam

Another dropshipping project of mine, except for this one I used Shopify rather than WordPress. I am most comfortable with WordPress, so I stepped out of my comfort zone for this website. I learned that Shopify is very limited in how you can design your website, so I decided to cut the project short early on.